Could your practice benefit from a successful Public Relations plan?
Probably.
Here are some of the major advantages of well-crafted Strategic PR Plan:
- High-Visibility -- Good PR can turn your firm into a "household name," creating top-of-mind awareness among prospective clients and professional referral sources.
- High-Impact -- Good PR is highly-influential. Widely-accepted public knowledge about your firm can sway decision-makers and dissuade potential deal-killers.
- Relatively Low-Cost -- A little savvy in this area can garner terrific results for pennies-on-the-dollar in comparison to traditional advertising techniques.
However, there is a flip-side to PR as well. The disadvantages include:
It is very difficult to track DIRECT RESULTS to your PR efforts.
A long-term effort is required for any measurable success.
Because of it's high-visibility and high-impact, BAD PR can cause serious damage.
Poorly executed, PR can become a VERY EXPENSIVE undertaking, particularly when ego's are involved!
In our second audio session of the Master's in Marketing series, we help you understand the fundamentals of Strategic Public Relations, and show you how to avoid some of the most common mistakes.
Follow this link: http://imslegal.libsyn.com/ to download. You can listen to the mp3 audio file online, or download it to your mp3 player -- and listen later (like during your morning workout!).
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