E-Newsletters Expand Your Effectiveness
Did you know that IMS offers two versions of electronic newsletters? Both versions are fully customizable with your firm branding, professionally delivered as web-page type documents, tracked through a dedicated service, and suitable for use with professional advisors.
We do not use, and do not recommend using Adobe Acrobat files for online newsletters -- they require too many "extra" steps for the user, they download slowly, they are not "instant open," cannot be tracked through an e-mail server, and even if they are stored on your website, search engine crawlers will not index them -- so they do not help your directory rankings the way a web-page style newsletter will.
The key to search engine ranking is keyword-rich content, updated regularly -- which is exactly what these e-newsletters deliver when linked to your home page!
Here is a brief summary of the two versions :
Standard ENewsletter Service: $250 per month
(plus one-time initial set-up fee of $275)
Key Benefits:
- Professional, web-page type e-mails sent through a dedicated service
- Unlimited e-mails for one flat fee.
- Also INCLUDED at NO EXTRA CHARGE: online hosting at a unique landing website, interactive features engage readers, subscribe & feedback forms help you build your list, indexed archives stored online for up to 12 months.
E-mail a web-page type message to your entire list monthly (unlimited names) for one flat fee. Each e-mail is delivered through a dedicated e-mail service, with a synopsis of your online articles and a hyperlink bringing readers to a unique "landing" website where your e-newsletter is hosted online. Also store up to 12 months of newsletter archives. Includes an interactive self-quiz, subscription and feedback forms. Can be seamlessly integrated with your current website or choose one of our pre-designed templates.
E-SELECT® Newsletters: $125 per month
(plus one-time initial set-up fee of $149)
Available ONLY to SELECT© NEWSLETTER Subscribers
Key Benefits:
- Enhance your direct-mail marketing with cost-effective e-mail to reinforce your message, and provide an additional "touch" every month
- UP TO 498 Professional, web-page type e-mails sent through a dedicated service.
- Build value in your firm's brand by incorporating your logo & color palette.
- Also INCLUDED at NO EXTRA CHARGE: online hosting at a unique landing website, subscribe & feedback forms to help you build your list, and seamless integration with your home website
Add E-SELECT® e-newsletters to your SELECT® Newsletter order for only $125 per month. Use the same mast head, color palette, and articles from your monthly SELECT Newsletter (including any custom articles you submitted) creating a truly PERSONAL electronic newsletter to TURBO-CHARGE your marketing! One flat-fee for up to 498 emails monthly (additional names can be added for a nominal charge), includes your unique "landing" website where your e-newsletter is hosted online. Includes links back to your firm's website, and interactive subscribe and feedback forms.
Click here to send an email request for an ACTUAL SAMPLE of a client e-newsletter.
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