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July 15, 2009


David Meerman Scott

Excellent post. You're right - fundamentals are the same, but the tools have changed. (I was Knight-Ridder then Thomson, then wrote 5 books.) Thanks for reading my stuff. David

Jennifer Campbell Goddard

David, Thanks for reading! Was discussing recently the differences between PR, Marketing & Sales with a major company that has these totally confused. The really unfortunate part is that when you get your Sales & PR functions mixed up, neither one works. And money is left on the table when Marketing is left out of the picture.

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