Integrity Marketing

Marketing Your Elder Law Practice on the Internet

A huge thanks to NAELA for their great UNProgram last weekend (Jan. 22-24) in Grapevine, TX. We hosted two sessions, including Marketing Your Elder Law Practice on the Internet. Crowds for both sessions were "Standing Room Only," with terrific interaction, great ideas, and great questions. James Campbell (VP for Practice Development) and our company president, Kyle Krull, Esq., represented Integrity Marketing. See our Facebook Page for photos.

17 Ways Consumers Are Changing - Yahoo! Finance

A lot of people desperately want to know. Market researchers always want to get inside the heads of consumers, and they've never been more curious than they are now. In the aftermath of a wrenching recession, Americans are saving more, spending less, and rethinking many of the tenets that have governed middle-class living for the past 40 years. Vast amounts of money are at stake, as consumer-product firms try to guess how Americans will spend their scarce dollars in the future.

via finance.yahoo.com

Some great insights here for all marketers. Estate planners take note: "Messages that center on family, life simplification and getting back to basics will appeal."

Be the Source Your Clients (and Referral Sources) Trust

The issues affecting estate planning today are complex and their solutions uncertain. And yet, estate planning is vitally important to nearly every family, blended family, business owner, and adult citizen. The state of the estate tax is confusing for everyone ... and unfortunately, confusion often results in avoidance and procrastination among both your clients and referral sources. Clients fail to undertake the essential planning to protect themselves, their loved ones and their hard-earned assets.

Many people -- including your clients, prospective clients and their trusted advisers -- turn to the internet for information. But, the amount of information available on the Internet about any topic can be overwhelming. It is hard to discern fact from fiction on the internet. This information overload can result in even more confusion and "analysis paralysis."

You should become the source for the most important and factual information on estate planning. Become the go-to source for relevant information and relay this information to your clients, prospects and referral sources to help them avoid confusion. Do this through your internet communication channels, including your e-newsletter, blog, Twitter and/or Facebook

Many attorneys realize they need to start blogging, but are at a loss as to where to start. Remember, you want to become the go-to-resource for accurate, factual information. So -- your blog should not be about promoting your law firm, those types of messages actually undermine your credibility. Your blog should provide useful, trusted information about the issues of estate planning, including the state of the Estate Tax, but also the many other issues facing business owners, the elderly and those who love them, families and blended families, families with members who have special needs, and etc.

Make a list of all the factors that impact your clients' estate planning needs. Think about how you can explain less obvious factors that affect your clients as well. To do all this, perform customized Web searches for specific topics within the industry. The knowledge you already have about these topics will better help you navigate and sort through fact and fiction. Read trade publications, professional reports, attend continuing legal education, and stay on top of current industry trends.

Pass new and relevant information along to your clients so they know what's accurate. You'll position yourself as the expert and the one your clients will turn to whenever they have a question or concern about estate planning.

Integrity Marketing also offers a weekly blog coaching service, providing you with a quick-reference of current blogging topics, a springboard of ideas to write about, and links to online resources to help you get started. For more information about this service, please call James at 1-877-352-2021, ext. 0; or send an email to [email protected].

New Year -- Where Will You Find New Clients?

We are well into the New Year swing now, (mostly) recovered from the holidays and back to work. 2010 is a year of uncertainty in terms of estate planning. As uncertain as the Estate Tax may be, it pales in comparison to the uncertainty you may be facing in your practice -- where will you find new clients in the New Year?

As you well know, there are an abundance of planning opportunities, from blended families to business owners and beyond. Who are YOUR ideal clients? How will you reach them?

Your practice is unique and there is no "one size fits all" marketing or practice development plan that will work for everyone. We recognize this and want to work with you to help define your goals and establish a realistic marketing plan to help you achieve them.

We are offering a two-hour coaching process (regular $750 value) for FREE to our clients who respond before January 15th. This coaching process includes our practice survey, analysis and recommendations for your firm based on your survey results.

To get started, call James, our Practice Development Specialist, at 1-877-352-2021, ext. 0 to schedule your free initial consultation, or shoot him an email to: [email protected].

This FREE offer is extended only to our current newsletter and/or website clients. However, if you are not yet an IMS client, we would still love to work with you. We'll discount this coaching package for you by 50 percent, from our regular $750 fee to just $375. Call now, this offer ends at the close of business on Friday, January 15th.