Integrity Marketing

Meet us at NAELA in Orlando

We hope to meet you May 11-15 at the NAELA Annual Elder Law and Special Needs conference in Orlando! We will be at Booth #6.

This is not only a great chance to meet most our staff, including James, Brandi, Mike and me -- but we also will have our newest CD program, "Marketing Fundamentals for Estate and Elder Law Attorneys" available on CD. Drop by our booth and we will give you one for FREE!

See you there!

Funding the Buy-Sell Agreement

I ran across a good reference article online last week, Estate Planning – Funding the Buy-Sell Agreement Between Business Partners.  This brief article explains how a buy-sell agreement works, suggests life insurance as a funding method and includes a link to another good article: The Buy-Sell Agreement.

If you are blogging for your law firm, these are the types of links that help you attract business owners to your blog, and if you use them strategically, to your website. For example, if you have a Practice Center for business owners, you could write:

Visit my website to learn more about Business Succession Planning.  While you’re there, be sure to download our free report: Business Owners Beware.

Note that Kyle’s website also includes the free report download: Business Owners Beware. When visitors register for the download, he is collecting new leads. Always be sure to integrate your blog postings to your website and link back to your site, where you can further the relationship.

Another strategy you can use is to link to your e-newsletter, archived online. Scott Makuakane’s website includes a 12-month archive index, as well as his animated e-newsletter online. The January 2010 issue addressed financing a buy-sell agreement. He could write something like this:

We recently featured the many estate planning challenges that business owners face in our January newsletter. In fact, on page three inside, we take a closer look at Buy-Sell Financing. You can keep learning about these and other estate planning issues by signing up for our free Estate Planning e-Newsletter.

Scott’s website does not include the free download registration that Kyle’s does, but he can still try to capture qualified leads by linking back to his e-newsletter and encouraging visitors to subscribe. When they do, he now has the opportunity to build a single blog visit into the kind of ongoing relationship that leads to new clients…and referral sources