I'm blogging this week from the NAELA annual meeting in Orlando. One of the questions that came up during this morning's break was about blogging, specifically whether blogging is worth the effort, since blogs are "so hard to maintain."
First, let me answer that question, is blogging worth the effort? Yes! That's my unequivocal answer. Properly integrated and managed, blogging is proven to drive traffic to your website and leads to your office. The more frequently you blog, the more leads your blog (and website) will generate. The more keyword-rich content you generate (and if all is set up properly for keyword indexing), the higher your website will rank for targeted searches fby qualified prospects.
Second -- are blogs hard to maintain? Yes. They certainly can be. They can be difficult to set up, complex to integrate and index, and nerve-racking to maintain. That's why you need us to help. Outsource the difficult part -- the set up, integration and indexing to professionals. Then, we help you with "blog support" -- a steady steam of ready-to-use ideas and hyperlinks to keep you posting, live technical support, and monthly coaching / training to ensure your blog success.
Right now, I am blogging from our booth at the NAELA conference. It's easy!