Well, Kyle did not actually get a facelift, but we just couldn't resist ...Kyle's online presence got a much-needed facelift when we redesigned and optimized his website, then set up and customized his new blog, and integrated it all with Twitter.
For those of you who do not know him, Kyle Krull is the President of Integrity Marketing Solutions, and full-time estate planning attorney practicing in Overland Park, KS. His law firm is the laboratory for all Integrity Marketing Solutions strategies, tools and programs. He also is the legal mind behind all of our products -- writing, editing and reviewing all of our legal content. While Kyle has had a website for years, we only recently assigned the talented IMS staff to bring him into the 21st century with an optimized website, integrated Twitter feed, and custom blog. We launched the new website in January -- and the results have been phenomenal.
From a previous state of Google-Oblivion, Kyle's website now holds the #1 position on Google Page One -- ahead of such self-proclaimed powerhouses as FindLaw, Avvo, and Lawyers.com! This was accomplished without spending one penny with Google, but purely through strategic search engine optimization (SEO). Kyle says nearly every client he meets with these days mentions something they read on his website.
Last week we sat down and interviewed Kyle about the state of his estate planning practice. We will be posting video excerpts from that interview on our Facebook page and blog in the coming weeks, but here is the executive summary: Being from the Midwest, Kyle is slow to brag or "toot his own horn." Where we come from, it's simply not polite to discuss money. But, since marketing is about building revenue, we had to force the issue.
I started working with Kyle as his marketing and practice manager back in 1995. He and I both well-remember plenty of white-knuckle days as we struggled to build the practice, pay the rent, and buy groceries for our then-growing families. But through the years, we worked together to design a highly-successful marketing system ... a system that Kyle uses in his practice to this day. Of course, we have tinkered with the tools and technologies, constantly fine-tuning the system.
Today, Kyle still practices full-time from a beautiful home office in upscale Johnson County, KS (one of the wealthiest counties per-capita in the nation). His three daughters finished private schools and will all be in college next year. His oldest daughter is currently studying in Europe. He sees an average of three clients per day during the four days per week that he works. He has a staff of three: himself, his wife Gretchen, and their client services director Becca Coleman. And Integrity Marketing, of course. We still handle his marketing.
Comments