We had a great time this morning with the AAA-CPA here in Orlando. I spoke to a full room at their membership breakfast, on the topic of law firm marketing and Boosting Website Conversion Rates.
A big Thank You to all of the members who were so gracious -- Heckerling organizers (true to form) threw a curve ball in our program by adding an important new session on changes in the tax law -- right in the middle of our program! Again, thank you to all of the members who were gracious enough to join us for our abbreviated program before attending this valuable new session.
Fortunately, Integrity Marketing is no newcomer to Heckerling, and we actually anticipated this possibility. We pre-recorded our full program and delivered it to everyone this morning on CD! Then, we were free to deliver an abbreviated version, knowing everyone would have the research and statistical back-up on the CD!
We had fun, enjoyed meeting all of the AAA-CPA members and look forward to working with many of you on your law firm marketing and practice development. We hope to see you again this spring at our Practice Development Workshop (March 23-25) in Kansas City.
For those of you who missed the program, and the CD -- we have posted the entire presentation online.
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