Do you ever look around at all the materialist goods your neighbor (or biggest competitor in business) has and wonder how they have it all? When it comes to your marketing plan, you need to keep an eye on your competition and keep up with “The Joneses.” Look right over their fence and into their backyard and see what they are doing. Then always stay one step ahead. You see maybe - just maybe – you’ll see that they are doing something to get all that business and generate all that revenue. So in business, it’s always good to be a nosey neighbor. Most business owners that are successful today and are meeting their financial goals have one thing in common: instead of cutting their marketing budget, they are increasing their marketing budget and keeping their eye on their competition. They are making significant moves with their marketing efforts. Some marketing efforts will work and some won’t, but grab onto the ones that do, stick with them, and you will benefit.
But we all know that, right? We’ve all heard that one: ‘You need to increase your marketing budget.’ Give this thought a shot for me for a minute. When you’re marketing you want to use the resources that will give you the greatest opportunities, increase your sales and give you a competitive advantage. Sit and come up with your firms SWOT analysis (strengths, weaknesses, opportunities and threats), put your marketing action into place and then go for it to be wildly successful!
When it comes to marketing your business, always keep up with those Joneses. Never stop snooping around to see what they are doing, keep your eye on them and stay one step ahead. When you do, you’ll become The Joneses of your town!
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