Yesterday Mike and I delivered a webinar on How Web Video Helps You Dominate The Search Engines (click HERE to watch the webinar on demand).
We put the webinar together because we feel strongly that ALL of our Essential Solution® clients should have video on their website in some capacity. This is due to the overwhelming benefits and distinct advantages properly deployed video offers. If you don't have time to watch the webinar then I'll give you the "Cliff's Notes" here in this blog post.
Some General Statistics:
1. People remember 10% of what they read - 20% of what they hear - 50% of what they read and hear!
2. Web visitors are 7x's more likely to respond to video than text
3. 70% of Internet Users Watch Video
4. Video is 50x's more likely to land on Google Page 1 than Text Content
5. Google Purchased YouTube in 2006 for $1.6 BILLION!
What those stats mean is that not only do LOTS of people watch video, they also respond to video much better than they do to text content! As an estate planning attorney you have a HUGE advantage in your market to dominate the search engines for a couple of reasons. First, Google LOVES to index properly optimized video content. Second, YOUR AN ESTATE PLANNING ATTORNEY! You have very little competition in the marketplace right now when it comes to video
Lets take a look at some our Essential Solution® clients that are WINNING with Video and truly dominating their markets.
Walt Dallas: www.EstatePlanning123.com - welcome video on homepage
1. Video On Business Succession Planning
2. Income Tax Planning
3. FREE Health Care Directive
4. Message To Professional Advisors
Now, Walt has additional videos on his site besides these but you get the point. After watching Walt's videos what do you think? Do you feel like you know him better? Doesn't he seem trustworthy and approachable? This will have a tremendous impact on your visitor-to-client conversion rate.
Now, what about that Google stuff?
Please Google the following terms
1. Flowood MS Estate Planning
2. Flowood MS Health Care Directive
3. Jackson MS Estate Planning
4. Jackson MS Health Care Directive
5. Flowood MS Business Succession
6. Jackson MS Business Succession
Okay ... Okay ... you get the point. His videos are ALL on page 1 and driving new traffic to his website. Bonus! The traffic that come from the video links have gotten to see Walt in action, hear his voice, see his personality and trust him as THE expert in the field.
So, if your even considering adding video to your website give me a call. With the system you have in place adding properly deployed video will take you from ultra competitive to dominant almost instantly.
I look forward to talking with you soon!
James
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