Posted by Roslyn Drotar
Client Relations / Strategic Planning, Integrity Marketing Solutions
We have a client with over 1,500 visits to their website last month! And guess what? It wasn’t Kyle Krull (with his measly 1,400)! Look out Kyle!
Now that’s exposure to more people that you could pack into a room at a workshop or seminar. And that’s in one month! So ask yourself what are you missing out on by not have a website? What are you missing out on by not blogging consistently or sending out enough e-newletters? Those are some big numbers, so you’re missing out on a lot.
In these tough economic times you need to be present more than ever. Tooting your own horn and showing your referral sources and perspective clients what you know, what you do and how you help them. And that right there is THE most important thing you can do right now. Show them through your online marketing what you do for them and their families. That’s the product you are selling. While your competitors are sitting back saving and cutting their marketing budget, take advantage of them being passive and you take this time to build up your relationships.
Let people know that you realize everyone is hurting but you’re going to save them costs in excess of the fees you charge. You’re going to save them the cost of losing their assets, the cost of going through a probate and most importantly you’re going to save them their family legacy! You can save those estate taxes, their home and give the guardian of their children direction. Let them know that you understand their needs. You’re going to help them through these tough times by giving them a safety net.
But you need to let as many people know this as you can to leverage your costs. Get that message out to 1,500 people in one month, and let us help you with that! You’re checking in with 1,500 people a month to say “How You Doing?” and “We’re Here to Help.” It’s important that you don’t spend the time you could be billing, the time you could be having a face to face meeting with a referral source, or an initial consultation, hosting a workshop. Let us provide you with the turn key services that you need to support those marketing efforts with our Essentials®. You spend your time focused on your top referral sources, and your top clients, and then they’ll remember you when they need you!
These tough times won't last forever so set yourself up now for the turn around. Get your marketing ramped up and ready to go! When this recession turns around you will have a competitive advantage. It sure is a powerful way for you to stand out! I've said it time and time again, it's important more than ever before to be connected. Let us help you stay connected with your referral sources, clients and perspective new business. We can be one of your most powerful touch points, and help you stand out from the rest. Then you take it from there to help them with their needs and build your business.
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