Posted by Jennifer Campbell Goddard, CEO
INTEGRITY MARKETING SOLUTIONS
I had a great conversation with a client last week, talking about the Transformative Power of Engagement. Well, we didn't exactly use those words, but that was the topic.
What do I mean by the Transformative Power of Engagement? When we become truly engaged in a project -- whether it is a fitness routine, home improvement, or practice marketing -- the "work" aspect disappears and we find ourselves accomplishing more than we ever imagined.
I discovered this a few weeks ago when I decided to tackle a home improvement project -- refurbishing a very old, very large deck on my property. Through the weeks of power washing, sanding, repairing and staining the deck, the daunting project became a fun, creative outlet. I couldn't wait for the end of my work day so I could get back to "work" on the deck! Not only did I finish the deck, but I then refurbished a set of wicker furniture and a picnic table. Last weekend I installed some fun sparkly lights and a remote control system to turn them off and on. I have a set of infrared quartz heaters ready to install this weekend. The old eyesore of a deck is now a beautiful oasis for relaxing and entertaining.
This is the Transformative Power of Engagement. I became engaged in the project, instead of ignoring the problem. Once I really got into it, I had a lot of fun. And now the deck is a useful, beautiful part of our home.
How does this apply to marketing your estate planning practice? In visiting with our client last week, he told a very similar story about what has been happening in his practice since he decided to launch The Essential Solution®. He's been posting to his blog, working regularly with our team on designing his website, meeting with his practice coach Roslyn and -- suddenly, he can't wait to come into the office every morning! He's already gotten new clients from some of his blog postings. Every day holds a new level of energy for him, and he is amazed at how much more productive he has become in every aspect of his practice.
These kinds of stories make me want to celebrate! The Essential Solution® is so much more than a website. We always say it is a comprehensive system -- but it's even more than that. When you launch The Essential Solution® in your practice, you get an entire team of enthusiastic experts, all working for YOUR success! When you really get engaged in the marketing process, you see results! Sure, it takes work on everyone's part, but when everything starts coming together, you realize that the "work" is worth it!
If you're ready to experience the Transformative Power of Engagement, give us a call. James will be happy to visit with you, and even send you a Free DVD to help you learn more about The Essential Solution® and whether it may be the right solution for you!
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