Posted by, Roslyn Drotar
INTEGRITY MARKETING SOLUTIONS
I've had an exciting couple of weeks. I absolutely love it when I hear from our clients that they want to do more marketing of their practice. Most of them already have existing referral relationships and client base, however, they haven't evaluated their marketing in a long time and know they need to. When it comes down to it all, this is a good situation to be in!
There are typically two places a practice is in when it comes to their marketing relationships. One is the practice just starting out that needs to build up their connections. The other is an existing practice that already has connections and they want to bring those relationships to another level.
I've had so many conversations with our clients this week that all revolve around implementing blog consistency, increasing their eNewsletter lists, signing up for The Essential Solution and integrating their social media. This is the part of my job that I truly love! I'm booked well into the second week of January and can't wait to see the results and traction that this increased marketing has in store for their practices.
Connecting with people is a powerful thing and marketing is more than just seminars, a well designed website and flyers. If you think the phone is just going to start ringing with people ready to book appointments after your next seminar, you're going to be disappointed. It's a lot more than that. You have to stand out from the others in your industry. I'm sure your prospects know you'll do good work and come up with a great plan for them and their family. If you want to really drive the leads and retention numbers, build on those valuable relationships. Engage with your clients, provide them with educational content making you to top of mind. Send them newsletters, both hardcopy and via email. Pick up the phone and call them, have coffee from time to time. Have a website that is professional and wow's them with your first impression. I'm looking forward to helping so many do just that withing the next couple of weeks for a better 2012!
Finally, I would like to take this time to say Happy Holidays to you and your families. Enjoy this time with them and special friends. Warm regards and blessings over this holiday season!
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