Posted by Roslyn Drotar, Personal Account Manager / Strategic Planning
INTEGRITY MARKETING SOLUTIONS
When it comes to your blog content there are so many complexities that we use to blend it and make it work for your Google ranking. If fact, feel free to call us your blog content sommelier! We’re trained and knowledgeable professionals that specialize in matching your content with your law practice. Much like your sommelier matches your wine with your food.
There are many factors we consider when coming up with the perfect blend. We put thought into the text and the links contained within the text to help manipulate and increase your rankings. When it comes to your links, it’s not necessarily that they are there and that the more you have the better your ranking. Those links are more than that. They can’t just lead anywhere. It's anchor text that sends a very strong signal to the search engines but it needs to be precise wording and that’s more challenging than it appears. For you to benefit from it, it must be “natural.” Having natural links in your content is difficult and important to your search engine optimization. They should also come from different domains as well as be diverse for the best benefit. And did you know that link placement also is taken into consideration by Google and Bing?
All the text contained within your blog content is strategically placed as well. The search engines are crawling along, evaluating your text as to whether its rank-worthy or not.
So you're ranking well because of the variables and dynamic content. So it’s not just that you're posting, but it’s also WHAT you're posting. This content is also right in line with your branding and relevant to your practice area. It’s why we constantly check in and bring it to your attention in your marketing reports. We look at your blog and social media.
So much like a sommelier chooses the perfectly blended wine for your meal, Integrity Marketing Solutions chooses the perfectly blended blog content for your law practice!
Comments