Integrity Marketing

Teamwork Leads to Uncommon Results

By James Campbell, VP
Practice Development

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”  - Vince Lombardi

How important is it to have a really good team? It's the quality of your team that will take you from good to great ... or not.

Over the last few months I have had the pleasure and benefit of working with an excellent Colorado law firm, building their Essentials marketing program. Why do I use the terms pleasure and benefit? Well, the answer is quite simple honestly ... they are awesome! One of the oldest estate planning law firms in the Colorado, they have developed a fairly large team over the years. Most team members have been with the firm for more than 10 years and many even more than 20 years! Why do they stick around so long? Why does the firm continue to excel and grow even in a down economy?

Because they have built an outstanding team!

Every weekly meeting we have with this team involves all team members giving their individual insight and opinions, and yet they still are able to come together on decisions for the "greater good" of their marketing program. They also have a sense of humility and are able to take advice and suggestions from our team (which is also awesome by the way). The end result of this outstanding combined team effort will be one of (if not the) most comprehensive, well thought out and effective marketing programs we have ever built. Not only will the end result be amazing but every team member knows exactly why each element is implemented, how to use it and is genuinely excited about achieving uncommon results because of it.

When you embark on a new campaign for your law firm, whether it be marketing related or not, get your team on board --  get them educated and excited about it. Their excitement and enthusiasm will, in the words of Coach Lombardi, "fuel uncommon results."

Is Your Marketing Stuck in a Fence?

My neighbors recently went into the goat business. They have a small property right next to our farm, along a shared fenceline. Thanks to their enterprise I have a new job -- Chief Goat Un-Sticker.

You see, my neighbors' fence was built for cattle, not goats. There is an old saying that if you want to know whether your fence will keep in goats, there's a simple test: if it will hold in water, it will hold in goats. My neighbors' fence clearly did not pass this test. Fact is, they should have learned a little more about goat-keeping before buying a truckload of them. (Hint: buy de-horned goats!)

Is your marketing stuck just like those goats? Maybe you've got a website that isn't working for you? Are you chasing professional referrals that just aren't happening? Or struggling with push-back on fees that are already too low?

Chances are you've already looked at dozens of ways to fix your problems. Like my neighbors, you could spend thousands of dollars building new fences. Or, you could send those little horned goats right back where they came and get some without horns.

Clients often come to us with marketing that is just as "stuck" as that little goat in the photo, suffering from disjointed strategies and bad plans that are constantly getting hung up.

You could spend a lot of money trying to fix something that just was not designed properly from the start. Meanwhile, you are missing out on opportunities to work with good clients today -- clients who are finding someone ELSE'S website and calling some ELSE to do their estate planning.

Or, you could just get a system, like The Essential Solution®, that works.