My neighbors recently went into the goat business. They have a small property right next to our farm, along a shared fenceline. Thanks to their enterprise I have a new job -- Chief Goat Un-Sticker.
You see, my neighbors' fence was built for cattle, not goats. There is an old saying that if you want to know whether your fence will keep in goats, there's a simple test: if it will hold in water, it will hold in goats. My neighbors' fence clearly did not pass this test. Fact is, they should have learned a little more about goat-keeping before buying a truckload of them. (Hint: buy de-horned goats!)
Is your marketing stuck just like those goats? Maybe you've got a website that isn't working for you? Are you chasing professional referrals that just aren't happening? Or struggling with push-back on fees that are already too low?
Chances are you've already looked at dozens of ways to fix your problems. Like my neighbors, you could spend thousands of dollars building new fences. Or, you could send those little horned goats right back where they came and get some without horns.
Clients often come to us with marketing that is just as "stuck" as that little goat in the photo, suffering from disjointed strategies and bad plans that are constantly getting hung up.
You could spend a lot of money trying to fix something that just was not designed properly from the start. Meanwhile, you are missing out on opportunities to work with good clients today -- clients who are finding someone ELSE'S website and calling some ELSE to do their estate planning.
Or, you could just get a system, like The Essential Solution®, that works.
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