Creating Your Law Firm's LinkedIn Business Page

By James Campbell,
VP of Practice Development

Have you heard the news? LinkedIn is now allowing customized business pages on their social network. (In an attempt to keep up with Facebook I assume.) This is a brand new feature on this platform and by all estimates really taking off and providing an excellent place for businesses to interact with customers and prospective customers.

One feature I've always liked about LinkedIn is the "recommendations" section. This will be prominently displayed on the new business page as well as custom graphics!

Whenever I hear about a new advancement in social media I always turn to a very credible source, Social Media Examiner. They are the world's largest online social media magazine and designed to help businesses discover the best ways to use social media tools like Facebook, LinkedIn, Google+ and Twitter to connect with customers and generate more brand awareness and increase sales. They just posted an excellent article on creating your linkedin business page. Here are some of the highlights from that article.

Building Your Company Page

The newest feature of company pages is the ability to post a status update. That status update can be viewed in the streams of your followers. If you don’t have followers for your company page, your status updates won’t get any visibility outside of your company page itself.

In order to build followers for your LinkedIn company page, you will have to run some campaigns such as:

• notify your employees to follow your page,
• send out an email to your existing contact database to follow your page,
• place a Follow button on your website or blog, and
• cross-promote your page on other social channels, including LinkedIn Groups and facebook.

Right now I believe there is a tremendous window of opportunity for small- to medium-sized companies to significantly grow visibility and market share on LinkedIn because there is little competition. Many companies are not yet utilizing LinkedIn company pages to their full extent, and many more have not begun to consistently update their company page status. The stream is not yet crowded. Think of the early days of Facebook pages—now almost every business has a Facebook page and it is very difficult to get into the news feed of your fans.

It makes sense to invest where LinkedIn is investing. LinkedIn company pages are only going to grow in significance, and if your audience is there (influential, affluent, educated members), you must build and activate your company presence!

Look for Integrity Marketing Solutions to be helping estate planning and elder law attorneys build their LinkedIn business pages in the very near future.