Delegation can be a hard skill to learn. Especially if you have a mindset of “The only person who knows what they’re doing around here is me!” That’s a joke by the way... the most common reason to not delegate is “It’s just faster if I do it”, which, to begin with, is usually a true statement.
Unless you are an internet super hero, you probably don’t have the time to commit to your law firm's social media like you should. However, investing the time to train and delegate your social media marketing to another member of your staff has enormous benefits. It saves you a TON of time, and opens the door for your law firm to establish a phenomenal social presence.
Here are a few tips for deciding who in the office should handle your social media.
- Choose an already internet savvy person. In this day in age, you need to have at least one semi ‘techy’ person in the office. They should be familiar with Facebook, Twitter, and Linked In, and know how to post a status update, send messages, share articles, websites, and photos across all social media platforms. If they have a smart phone…bonus points!
- Choose someone who is...err…SOCIAL! The ideal candidate for this project loves to talk, share stories, provide updates, and is friendly! This individual will help represent the law firm on a social level.
- Choose someone who isn’t afraid to do their research. There are tons of informative articles out there about how to market a law firm, or how to get feedback on Facebook, or how to post a poll on LinkedIn. A good candidate for handling your social media won’t be afraid to do their online research – and keep up with it. The field changes daily, and it’s important to share fresh interesting content.
- Choose someone who becomes committed. That’s right, social media marketing needs to become their baby. They should be proud to manage the marketing. Let them know how important this really is, and let them take it to the max!
One of the major benefits you have as an Essential Attorney™, is that IMS provides advanced social media coaching straight to your employee. This is an excellent resource to get your person started! And it saves you a good deal of ‘teaching’ time.
Many of our clients, who have a top performing social presence, did it with the help of their employees. You can too!
By Dana Alley, Personal Account Manager
SEO Specialist
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