By James Campbell, VP
Practice Development
Have you recognized the impact smartphones are having on business
today? Did you know that 50% of all local search is now done on a
mobile device?
An excellent article from Marketing Week discusses how "Brands
have been urged to “wake up” and ensure their websites are mobile-ready
or face losing billions in sales as new research finds consumer demand
for mobile optimized sites is set to rocket next year."
Read
The Full Article Here
Just because your business is estate planning and not selling books
like Amazon or in telecommunications like Verizon doesn't mean your
clients give you a free pass on not having a mobile site and catering
to their mobile experience. Consumers expect that a qualified service
provider will provide easy functionality and an optimized mobile
experience.
To quote the article from Marketing Week “More
than two-thirds of customers (69 per cent) in an IAB and Crowd DNA
study say mobile optimized sites are a necessity for brands next year,
just behind the top-rated “appealing” technology: the mobile wallet (74
per cent).Every brand needs to get their head around the mobile web but
they can’t just use that to stop there. ... There’s a real urgency for
brands to wake up and realize the change towards mobile and ensure the
experience is richer and slicker than it is currently.”
If you are ready to make your website mobile and capitalize on the
mobile movement, you are in luck. Integrity Marketing Solutions
specializes in creating mobile websites specifically for estate
planning / elder law attorneys. Learn in this video:
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