Some attorneys think direct mail newsletters went the way of the dinosaur. But, according to Forbes (and our own observations), "Beware of the dinosaur, because
T-Rex is not only not dead, he is still very relevant and important.”
In fact, properly deployed direct mail still rocks! Consider direct mail's average response rate of 4.4 percent, as compared to email's average response rate of 0.12%. Because email is so cheap to send, you may be thinking that direct mail is just too expensive. While it's true that email is cheaper to send, the cost-savings is deceptive.
Direct Mail Has a Slightly Lower Average Cost Per Lead
Yes, if you're just thinking about how much it costs to send a message, you need to look at your budget more closely. Instead, focus on your cost per lead generated. And, when you look at this way, direct mail is at least competitive and -- on average -- slightly better.
- Direct
Mail Cost Per Lead: $51.40
- Email
Cost Per Lead: $55.24
- Paid Search Cost Per
Lead: $52.58
More Emotional Involvement
Did you also know that physical mail evokes greater emotional involvement than digital? This emotional involvement is proven with neuroscience research, and bodes well for your campaigns to nurture referrals from clients and allied professionals, establish a professional brand image, or make an emotional connection with prospective clients.
We offer a variety of newsletter options from template designs with licensed content, to uniquely custom creations and lots of choices in between. To explore your options, give James a call at 1-877-352-2021 and schedule a consultation to discuss your newsletter, direct mail or online marketing needs.
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