Integrity Marketing used to avoid Google+ like the plague. Too many updates and changes and edits going on to make anything we did feel productive. Now that Google+ and their Business Pages seem to have gotten their ducks in a row, it's time to start reaping the benefits of what the King of Search (Google) has to offer.
Having your business listed in Google can help bring your business to the top of the search page from both an organic perspective and a local perspective. Organic being what people are finding in the search engine, Local meaning they are looking for your business on a map. Oh! And another perk of having your address listed on Google? Step-by-step GPS directions to your business with Google Maps and nearly all GPS devices. Bonus!!
Figuring out your Google Business Listing logistics is not the easiest task in the world, especially if you have been around a while through all the twists and turns in the Google/Google+ updating megathon (which likely, you have).
If you log in to your Google account and go to www.google.com/business, you’ll probably see duplicate accounts for your business. One may be verified, one may not be. One might have the right name and address, and the other looks like it was guessed by Google. It probably was.
You’ll need to consolidate these listings into one, verify it via the Google verification process, and then connect it to your website. Lastly, you’ll need to use the proper listing and create your Google+ Business Page, and that can be a whole ‘nother adventure!
Confused yet? It’s OK ... the easiest way to do this is to contact your IMS account manager. If you provide us with your Google credentials, we’ll do a quick evaluation and see exactly where in this process you need to get started. We’ll even help!
The result? A higher ranking website and an easier to find law firm. Let’s get started!
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