What did a local business have to do to get “found” in the Yellow Pages? Once a year you had to submit the listing, validate your local address, and potentially invest in an advertisement in the category for “printers”. This was easy to understand and the decision making process worked at what we would now consider glacial speed (once per year).
If you have not noticed, the Yellow Pages are irrelevant. This whole model is gone.
So what have you done to assure your company/products/services “get found” in the new online world?
Follow the link for a brief article outlining the evolution of "local search" from Yellow Pages to online. Worth a quick read.