Have you heard of Think with Google? This is a dedicated website of useful industry data and analysis to assist businesses with digital marketing. Here is a summary from the website explaining what Think with Google is all about:
Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. Think with Google is our way to share all of this and more with you.
Think of us as your resource for everything from high-level insights to deck-ready stats to useful tools. Here you will find the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences. We hope you find it helpful and visit often.
Think with Google has recently updated their Customer Journey marketing tool. This great tool analyzes industries of different types, sizes, and locations and determines which digital marketing channels impact a customer’s decision to make a purchase. It provides valuable insights so that businesses and agencies can market to customers at the right place and right time. It breaks down and provides an understanding of how each channel effects your customer’s buying decision. This can be very useful when deciding where to allocate your digital marketing dollars to receive the best ROI and how to best nurture your leads.
Visit https://www.thinkwithgoogle.com/ to check out this FREE interactive digital marketing tool.
I used the tool to analyze small businesses in the Law & Government industry in the U.S. Below you can see a consumer is most likely not going to convert (or purchase your product) by being exposed to one advertisement. Today it takes more marketing power to influence a buyer and for this industry it can take on average 5 touch points for a user to convert to a client.
This is just a quick snippet as to what the tool provides. Contact Integrity Marketing Solutions and let us walk you through the customer journey and help you devise a successful digital marketing strategy that is more cost effective for your business.