By Anneliese Krull
So, now you have a solid handle on posting blogs to your Typepad account. Congratulations! You are successfully adding valuable content for prospects.
Posting the blogs “as is” will give you good website content and increase your website’s SEO and value for your clients. However, you can take your blogging to the next level and find even more success.
Personalize. Add your own voice or personal flair to the blog posts. Try sharing a personal story to tweak the intro or add a picture from your own family photo files to illustrate the point. You could even add a brief sentence or two as to why the specific topic is important to your state and your clients.
Localize Keywords. Tag each keyword with your location so that these blogs are picked up in local searches. After copying the keywords from your weekly blog content and pasting them into the keywords box for your Typepad post, place your cursor in front of each term and type in your target geographic location.
For example, if the sentence includes the phrase “estate planning attorney” and you are located in Olathe, KS, the phrase should read “…an Olathe KS estate planning attorney.” Each keyword is separated by a comma, so avoid using commas when you type each location.
Distribute content. If you do not have the E2 CRM and want to provide your contacts with more up-to-date information, upgrade to add a “Weekly Blog Digest” to your marketing strategy. Just think, you already are sending them your monthly e-newsletter, but this will add another 52 “touches” each year. Talk about maintaining “top of mind awareness”!
Distributing a Weekly Blog Digest provides your contacts with educational and relevant content directly to their inbox, which they can easily forward to friends or family members. As people click on the specific articles, they will be directed to your blog page, increasing the number of sessions on your site. With more traffic on your website, you will gain the attention of search engines. If this sounds like a desirable feature for your firm’s marketing, give James a call at 877-352-2021 ext.80 to discuss whether a simple add on or a CRM upgrade is best for you.
With a few of these customizations, you can make your blogs work for you better than before!