You know the big ones, and chances are good you also know their narratives. The Nike “swoosh” that was created by a student at Portland State in 1971. Apple’s ubiquitous apple with a bite that started out as an illustration of Isaac Newton sitting underneath an apple tree.
Logos can be powerful.
They can also be boring, convey the wrong message, and do absolutely nothing for your law firm.
If you look at most big law firm logos, they are very simple, usually incorporating a graphic design and tend to be blue or grey. Large firms have many practice areas, so they are more concerned with conveying strength, stability and authority.
This is very different from the needs of an estate planning and elder law firm. Yes, your logo needs to convey stability, authority and strength. But it also needs to convey warmth, as yours is a very personal law firm. It needs to convey who you are, how you treat your clients and what values guide your firm.
Can a logo do all that? A good one can.
Here are some of the elements that may be part of your next logo:
- Intertwining letters in the same color scheme as other branding materials.
- A graphic of your state.
- An illustration or icon depicting a local landmark.
- Designs that echo the initials of you and your partner’s names.
- A graphic that illustrates caring for others.
- Your tagline.
- Abstract designs that echo your other branding elements.
- A graphic that illustrates inclusion or protection.
If your logo is not working for you, it might be working against you. Give James a call at 877-352-2021 ext. 80 or click here to send a support ticket to our extremely talented graphic designers.