Let some fresh ideas come into your estate planning law firm marketing this spring. That means giving your SEO elements something new: AdWords! If this valuable tool is already part of your social media campaign, you know how powerful it can be. If not, here are a few reasons to consider adding AdWords:
First, what is AdWords? Adwords is a Google Pay Per Click (PPC) service. It is widely considered one of the most effective means of conducting paid advertising on the net, harnessing the power of Google.
You set the budget. You determine your AdWords spend and that sets the number of ads that will appear. A daily maximum budget is set and only that number of ads will run. Estate planning and Elder Law is a fairly competitive space, although not as intense as personal injury or medical malpractice, so a successful campaign can be run without a million-dollar budget. Your IMS account manager will help set a budget that will be effective and comfortable for you.
You control the campaign. The level of control of AdWords campaigns is great. Your IMS account manager monitors and tweaks the campaigns, adjusting the campaign as needed to be as effective as possible. We make sure that the changes are based on data, which drives your AdWords success.
Campaign data is reported in real time. Google Analytics brings the same robust reporting data to AdWords campaigns. We’re able to see what’s working, what each click costs, and refine the campaign as needed.
Campaigns start right away. When we turn the campaign on, ads begin to appear. It’s a lot like paid display advertising vs. media relations. You pay for the ad, it shows up. Media relations requires time to go through the editorial process and work with reporters and editors and producers. AdWords ads do have to be approved by Google and our account manager will make sure that the ads are created correctly so that they work well and comply with Google rules.
A targeted audience. Ad campaigns are designed to focus on who you need to reach, and can be set for location, device, time of day, language and many more elements. The goal is to have your ads appear only in front of people who are likely to click on them. Think of it this way: Google only makes money when people click on your ads. The better they are at getting your ads in front of the right people, the better your campaign will be and the bigger Google’s profits.
Chances are good your competitors are already using AdWords. If you’d like to learn about how IMS can help your estate planning and Elder Law firm use AdWords, submit a support ticket.