Client testimonials on estate planning law firm websites provide visitors, especially first-time visitors, with the kind of emotional engagement that make them think, consciously or otherwise, “they have helped people just like me” and “they will be able to help me.” Make the most of those glowing reviews.
How do you get reviews? You ask – in a professional and respectful manner. Make it easy and provide options. Ask in person, and give clients an opportunity to respond in whatever way is best for them: email, a handwritten note, or a transcribed phone message.
Get permission! Ask if they’d be more comfortable if you don’t use their name, or if you only use their initials and city, or just the name of their hometown. And if there’s any hesitation, let it go. BONUS: including the reviewer’s city supports your local SEO efforts.
And by the way, we don’t subscribe to the practice of using testimonials more than once on the testimonial page. We’ve seen this done on other websites. We’re not sure why this is done, because even if the human reader doesn’t scroll down far enough to see the duplications, the algorithms will!
If an adoring client writes something along the lines of War and Peace because they are so thrilled with what you’ve done for them, don’t just plop a huge block of text on your testimonials page, in your blog or social media. Start by breaking out the big blocks of text into paragraphs that make sense. It will read better, especially on mobile phones, and people won’t be inclined not to read it because it’s so long.
If it’s so enormous that you’re not sure what to do with it, submit a support ticket and we’ll help you maximize a jumbo-sized review.
Have you checked your AVVO profile lately? Clients who are grateful for your representation may post reviews without telling you. If they are millennials, they do this without thinking. If they are digitally savvy boomers, they may need a little encouragement.
For a Google review, providing step-by-step directions will guide them through the process.
- Step 1 – Do a Google search for our law firm.
- Step 2 – If you don’t have a Google+ account, create one or validate your account.
- Step 3 – Submit a review.
And say thank you!
Don’t limit yourself to testimonials by individuals. If your firm is active with nonprofits, testimonials from leadership in community groups can be just as powerful. It demonstrates commitment and caring, an admirable trait for an individual attorney and a law firm.