Artificial Intelligence, or AI, is already at work in your law firm and in your personal life; it’s in your mobile phone, on your desktop, and activated every time you log on to Amazon or Netflix or use a device like Alexa or Echo. But it’s also a part of your law firm marketing. The E2-CRM from IMS incorporates AI to help you understand your clients individually and as a group so that your marketing can work at peak efficiency.
It’s user-friendly. New systems are not always welcome at law firms, and asking people to incorporate changes to their routines doesn’t always get an enthusiastic response. The first response when people hear the phrase “AI” is to think that it will be too complicated. But you use AI in numerous settings, and are usually not even aware of it. And software engineers, including ours, know that AI is most successful when it is invisible.
Using new technology is the best way to get comfortable with it. You won’t break the E2-CRM, or for that matter, any technology systems. Not easily, anyway. AI is in the legal sector and growing, incorporated into legal research and document management systems as well as marketing systems. Being on the leading edge and being willing to incorporate it into your practice now is better than trying to catch up later on.
Law firm culture is changing. The millennials in your office expect to have access to the technology that helps them to do the best work possible for clients. To attract and retain talented young attorneys and to stay competitive, the law firm needs to stay current.
The data is as important as the software. Never before has the adage “garbage in, garbage out” been more true. One of the features we like about the E2-CRM is that, when set up properly, a fair amount of data auto populates, drawn from online sources. This cuts down on the number of errors that occur when data is entered by hand. That said, you still need to keep your data clean. Your account manager can help you set up systems to make data management part of the practice.
Best practice right now: start using the E2-CRM. If you are not using it at all, or not sure if you are getting the most impact from it, please submit a support ticket and set up an appointment for a one-on-one training session with your Account Manager.