So you’ve mastered LinkedIn and you’re on Facebook every morning, checking in before you start your work day. You’re thinking, hey I can do my own digital marketing. Yes, you can, but should you? There are pros and cons to DIY digital marketing for the estate planning and Elder Law attorney, and before you travel down this path, let’s consider how wise it is for you and your practice.
No one understands my practice like me. That’s true—to some extent. No one sits at your side of the desk and sees the work flow, cash flow and employee performance, for better or worse, than you do. But your practice is not unlike many other estate planning law firms. IMS account executives work with estate planning law firms across the country, and have done so for many years. We know the challenges that this practice area faces, whether your office is three people or thirty or sixty. We may even have insights about problems that you haven’t even faced yet, based on the stage of your practice.
No one understands my clients and prospects like me. We beg to differ there. This is what IMS does, every day, all day long: help estate planning attorneys like you reach clients and prospects to bring them past the obstacles of time, money and fear and into your office to tackle their estate planning. We have spent decades on this, and we bring a mastery of digital marketing to your practice. So, that’s not a reason to do digital yourself.
I kind of understand the whole SEO thing. Here’s where non-digital marketing professionals get themselves into trouble, sometimes serious trouble. We’ve seen programmers who understand what to put in source code and decide they are ready to become SEO experts—before getting black-hatted out of the game completely, along with their short term clients. We say short term because once you’ve been banned by Google for black hat SEO, you don’t go back for more! SEO has become an extremely technical and complex area of digital marketing. It’s not for do-it-yourselfers. Not if you want to stay on the right path and achieve real results.
Practicing law and profitability. This one is so obvious but we’ve seen enough instances of it being ignored so we have to mention it. Your time is better spent practicing law and taking outstanding care of your clients than dabbling in digital marketing. IMS clients are a smart group of entrepreneurial attorneys. They understand the value and importance of marketing, which is why they work with us. However, they are also really good attorneys who understand that practicing law is their bread and butter.
We’re always up for a conversation. If you’ve got questions or suggestions about digital marketing, we’d love to hear from you. Call James at 877-352-2021 ext. 80 or submit a support ticket. We’re all ears!