Days Two and Three of The Summit last week were filled with practice-building sessions like Getting Digital Right, Automating the Client Intake Process, and Marketing Elder Law.
Even though we wanted to cover the meat-and-potatoes of legal marketing education, we were committed to taking a fresh approach. Adult learning is a complicated field. You know the saying, You can’t teach an old dog new tricks. Well, there is some truth to that. It’s hard to TELL adults anything. We all bring our own experiences, our own filters, and even our own self-defenses to any learning experience. We run new information through our filter of experience, and we’re fairly confident about our ability to discern quality information from … ah … cow pucks. Of course, we’re not always right, but we are usually confident!
Adults learn better when we have the opportunity to experience a discovery on our own, to “anchor” new information to what we already know, and to process the information through our own filters of experience.
So, we tried to structure each session with more time for questions, case study scenarios, processing and reflection. We even created a study guide for our attendees to help them review and apply new information to their own practice challenges.
And – we chose our location carefully. At Cheyenne Mountain Resort, presenters had to compete with awesome scenery. One entire wall of our conference room was solid glass, with amazing views of both the valley and the mountain, in full fall splendor. We had a private exit out onto the terrace where we could retire between sessions, and a never-ending snack and beverage bar just steps away.
We shared our lunches together, out on the Terrace. These were wonderful opportunities to network, share ideas and challenges and tell stories.
And at the end of each day, we took time to bring everything back around to personal take-aways, Aha! Moments, commitments and action plans. I have recorded the Aha! Moments and will be sharing some of those over the next few days.
For now, if you were able to join us last week, here are some photos that will jog fond memories. And if you were not able to join us, here are some photos to show what you missed. Promise yourself now that you will never miss out again!