Integrity Marketing

Making Digital your #1 Source of New Business - Jennifer Goddard Speaking at WealthCounsel

Written by Kelly Myers, Marketing Director

If you haven’t heard already, Integrity Marketing Solutions will be attending this week’s WealthCounsel Symposium, the annual education gathering for estate planning and elder law professionals. Be sure to stop by booth #213 for great conversation and a few give-a-ways! Most importantly, join CEO, Jennifer Goddard, for her Lunch and Learn presentation “Making Digital Your #1 Source of New Business!”

Where does most of your business come from? If you can’t say “the internet,” you’re missing out on huge growth opportunities for your firm.

Jennifer’s Lunch and Learn presentation is not one to miss as she’ll be diving into the world of how digital marketing can and should be your greatest ally in the search for new business. The digital marketing industry is growing at a rapid pace, and done right, digital marketing really works. If you claim to be up to date on the latest digital fads but aren’t getting the results you want, you could be the victim of one (or many!) common mistakes.

The key to digital marketing isn’t to work harder, but work smarter. That’s exactly what you can plan to take away from this Lunch and Learn presentation – the strategies to smarter marketing. With first-hand knowledge of how the industry’s most successful firms use digital marketing, Jennifer will prove how your firm can also reap the benefits of digital marketing done right.

There’s a lot more to learn on this important topic. Join us at 12:45 p.m. on Wednesday, October 4^th and don’t forget to stop by the IMS booth to say hello to the team! We hope to see you there!

What will you take away from The Summit?

Written by Kelly Myers, Marketing Director

There are a lot of legal events happening all over the country throughout the year. How do you choose which ones to attend? There is a buffet of options to choose from depending on topics, location, activities and content.

At the end of the day, choosing the events to attend need reflect largely on what you can take away from that event and bring back for the benefit of your practice.

Some programs might offer a social media calendar, canned strategy or even a financial plan. At Integrity Marketing Solutions, we believe anything worth your while will take more than a single 60-minute session. A unique marketing strategy with an action plan takes careful preparation. Sure, you might leave that conference with a worksheet and a few notes jotted down. But is that really what you want? A single piece of printer paper you’ll revisit once before finding its home in the office trashcan?

At The Summit, you’ll take away more than a few loose papers and a view of the mountain (although, we won’t deny the scenery is breathtaking!). The work you’ll accomplish at The Summit involves learning more about yourself, getting in touch with your bigger dreams, and mastering the strategies to make those dreams reality. We challenge you to do something remarkable. Sure, it may sound cheesy, but were you really that anxious to learn one more way to keep the ho-hum humming along?

Here’s what you can expect to take away from The Summit: an experience designed to be retained and applied through authentic learning. Learning by doing provides the opportunity to see what in the experience was successful and what areas need improvement. The following reflection time is where action plans are made based on judgement, feeling and skill. This type of learning isn’t available in a lecture format conference due to what educational psychologists call the Forgetting Curve. You can learn more about the Forgetting Curve here.

So, you can sign up for another typical conference that will teach you the same marketing tactics from the 90’s, in a cold auditorium under florescent lights. Or, you can come to The Summit, a fresh, innovative and different legal event you won’t forget.

 

The Summit 2017
October 18-20 | Colorado Springs
Cheyenne Mountain Resort & Legacy Ranch

Download the full agenda