Integrity Marketing

Expensive Marketing -- Is it REALLY Smart?

Enjoyed the opening reception at NAELA last  night. Great idea to move out to the Marina, after everyone spent the day inside. The weather was perfect, too.

Overheard an interesting conversation between two members discussing their marketing. Of course, I deny eavesdropping, but discussions about marketing and practice development are too enticing to pass up. Apparently, there is a marketing agency whose fees are so high that some people view it as "prestigious" to be working with them! I found this a bit confounding.

Marketing is an expense. Why would you want to unnecessarily increase it?

Marketing should help LOWER your client acquisition costs, Excellent marketing helps you build a sustainable practice that eventually runs itself -- with a steady stream of well-qualified referrals that result from the quality relationships you build over time.

Marketing is not an end in itself. There is no prestige to over-paying for ANYthing, least of all your marketing.

To those attorneys who are more focused on making money (rather than spending it foolishly), give us a call. We offer marketing solutions that WORK, solutions that make sense ... and we won't charge you so much that your ability to pay (or not pay ) our fees becomes cocktail conversation!

Save that for the day you buy your wife a Lexus for cash ... like one of our clients did recently!

Maintaining a Blog -- Live from NAELA

I'm blogging this week from the NAELA annual meeting in Orlando. One of the questions that came up during this morning's break was about blogging, specifically whether blogging is worth the effort, since blogs are "so hard to maintain."

First, let me answer that question, is blogging worth the effort? Yes! That's my unequivocal answer. Properly integrated and managed, blogging is proven to drive traffic to your website and leads to your office. The more frequently you blog, the more leads your blog (and website) will generate. The more keyword-rich content you generate (and if all is set up properly for keyword indexing), the higher your website will rank for targeted searches fby qualified prospects.

Second -- are blogs hard to maintain? Yes. They certainly can be. They can be difficult to set up, complex to integrate and index, and nerve-racking to maintain. That's why you need us to help. Outsource the difficult part -- the set up, integration and indexing to professionals. Then, we help you with "blog support" -- a steady steam of ready-to-use ideas and hyperlinks to keep you posting, live technical support, and monthly coaching / training to ensure your blog success.

Right now, I am blogging from our booth at the NAELA conference. It's easy!

Marketing Your Elder Law Practice on the Internet

A huge thanks to NAELA for their great UNProgram last weekend (Jan. 22-24) in Grapevine, TX. We hosted two sessions, including Marketing Your Elder Law Practice on the Internet. Crowds for both sessions were "Standing Room Only," with terrific interaction, great ideas, and great questions. James Campbell (VP for Practice Development) and our company president, Kyle Krull, Esq., represented Integrity Marketing. See our Facebook Page for photos.