We get it–your estate planning law practice has you so busy, there’s no way you can possibly add another task. But what if we told you that a robust social media platform would dramatically boost your law firm’s website visibility and could increase the number of potential prospects who are seeking help in estate planning and Elder Law? Social is no longer an outlier or a passing fad. The numbers tell the tale: Twitter has 317 million monthly visitors, Instagram, 700 million, Facebook has 1.9 billion, and LinkedIn has 500 million.
If your social media campaign captures a fraction of these users, that makes it time well spent.
Here’s a summer refresher on social media for your law firm:
YouTube, Instagram and Pinterest have grown fast and furious. They are all about visuals. If you have a professionally produced lawyer video, you know that people are looking at videos and making a connection. The video overcomes the fear of the unknown that keeps prospects from making an appointment. You are suddenly a real person, who speaks directly to them through the video, especially if there is more than one video on your website and if one of those videos features your journey to becoming an estate planning attorney. Don’t have a video? Call James at 877-352-2021 ext. 80.
Social media works best when it’s a two-way street. If you allow people to comment on your blogs and posts, you’ll need to either monitor the comments or delegate the task to someone who can speak in your voice. Most platforms have an option to permit comments, block comments or allow comments after review. If you decide to allow comments, be prepared to provide feedback.
Saying thank you to a positive review or a comment on a post is important. Give your client a “Like” in return and a response. Responding to negative review or comment is just as important. Ignoring a negative review is considered abdicating your responsibility as a citizen of the web.
How to handle a negative review? With grace and dignity. Taking action and responding in a courteous manner is the best defense. Apologize for any problem that they may have, and ask to set up an offline meeting to address their concerns. Responding in a timely manner helps. Don’t ignore the comments.
Best practices: Do you know where your social media logins are? Keep a list, and share it with your office manager or in-house marketing coordinator. Also, if your IMS blog posts are set to auto populate social posts and your log in changes, don’t forget to tell your IMS account manager so we can keep your social running smoothly! You can do this with a support ticket.